Leading the design and implementation of 4YFN’s conference program.
Located in Barcelona, 4YFN, as part of MWC, is one of the world's largest tech and startup conferences. Since 2019 we’ve been working with them to strengthen the event’s positioning and value proposition through our conference curation services.
Overcoming limited physical attendance and fostering engagement in a virtual setting, while ensuring diverse participation and addressing technical hurdles.
4YFN is an annual tech event showcasing innovation and entrepreneurship, uniting startups, investors, and industry leaders to drive collaboration and empower the next generation of changemakers.
Context
Currently located in Barcelona's Fira Gran Via convention center, 4YFN is the startup event of the world’s largest exhibition for the mobile industry, Mobile World Congress. With over 40,000 attendees and 900 exhibitors, this four-day event supports startups, investors, and companies to connect and launch new business ventures together, highlighting futuristic technology, knowledgeable speakers, and ambitious startups.
4YFN’s conference program includes more than 140 hours of content with over 400 speakers featuring keynotes, panels, and startup competitions across 5 stages.
Our contribution
Leading the design, curation, and implementation of 4YFN’s conference program presenting speakers to showcase the upcoming technological trends and debating its social implications.
Since 2021, we have built and managed a world-class conference program focusing on the responsibility of entrepreneurs and their ecosystems to solve society’s current and upcoming challenges with leading voices in fields such as GreenTech, AI, Quantum or Immersive Technologies.
Purpose
Raising awareness about the impact of the latest technological advancements for society beyond business as well as helping startups achieve and expand their dreams.
Accomplishments
We helped to strengthen the positioning and value proposition of the event as a leading tech conference for founders and startups. By designing and managing the conference program we brought:
- Thought-Provoking content: Featuring top international speakers debating the latest technological advancements beyond business opportunities.
- Top Speaker Experience: Ensuring a VIP and seamless experience for more than 400 speakers participating at each edition.
“Carlos and iyi events have been fundamental for the success of 4YFN. Their guidance, curation and consultancy has been key for the positioning and value of the show”